Level 101 · Business Advisory
Level 101 is a business advisory practice for founders and operators of small but funded, competitive but underweight businesses. It works as a technology translator, turning lessons from adjacent industries into clear growth decisions and advising through implementation without taking implementation on.
Who this fits
If you are a founder or an operator and you want innovative thinking to grow or move past an obstacle, let's chat.
Small but funded, with a real operation and a team that can act on a decision.
Competitive but underweight. Doing a lot right, and still missing something important.
A founder or operator who can say yes and who wants outside judgment before the next move.
Any industry. New sectors and new business models are part of the value.
The method
An underweight challenger often cannot see the move an adjacent industry already made. Level 101 finds that move and translates it to the business at hand.
Start with the decision, the obstacle, the customers, and the facts inside the business.
Search other industries for a proven answer that fits the problem.
Turn the lesson into a decision leadership can act on and explain.
Questions clients bring
What is the strategy for growth, and what should this business do next?
We know we need technology. What should we do, and what should we avoid?
Why is this product or channel underperforming, and what would change that?
What should a new way to reach and serve customers look like?
Is this idea sound, and what would have to be true for it to work?
What opportunity sits inside this business, or just next to it?
The boundary
Level 101 advises through implementation and stays in the decision room while your team builds. It does not take implementation on.
Let's chatWhy Level 101
Level 101 is the practice of Chad Sexton, who founded it in 2000. He has led customer experience at the C suite level, built digital products, and advised leaders across automotive, fintech, media, travel, and other sectors.
Current work uses AI as a tool for research, analysis, and production where it helps. The judgment stays human, and the work is the proof.