Level 101 · Business Advisory
Level 101 is a business advisory practice for founders and operators of small but funded, competitive but underweight businesses. As a technology translator, it turns hard questions about strategy, growth, technology, and customers into clear decisions, and advises through implementation.
Who this fits
If you are a founder or an operator and you want innovative thinking to grow or move past an obstacle, let's chat.
Small but funded, with a real operation and a team that can act on a decision.
Competitive but underweight. Doing a lot right, and still missing something important.
A founder or operator who can say yes and who wants outside judgment before the next move.
Any industry. The starting point is your business and the decision in front of it.
The method
The work starts with your business: the decision in front of you, the obstacle in the way, and the facts on the ground.
Start with the decision, the obstacle, the customers, and the facts inside the business.
Challenge the assumptions behind the obvious answer while they can still change the outcome.
Turn the work into a decision leadership can act on and explain.
What the work produces
Advice at Level 101 arrives in the room and in writing: counsel as decisions come up, and deliverables your team can use on Monday morning. Each piece stands alone. Together, they build into a playbook.
The recommendation, the reasoning, and the tradeoffs, in writing. The document the decision is argued from.
Where growth comes from next, ranked and sequenced, ready to become the team work plan.
Buy, build, or skip, with what the work should cost, so you negotiate instead of guessing.
When the decisions add up to a direction, the deliverables combine into one playbook the business can run from.
Questions clients bring
What is the strategy for growth, and what should this business do next?
We know we need technology. What should we do, and what should we avoid?
Why is this product or channel underperforming, and what would change that?
What should a new way to reach and serve customers look like?
Is this idea sound, and what would have to be true for it to work?
What opportunity sits inside this business, or just next to it?
The boundary
Level 101 advises through implementation and stays in the decision room while your team builds.
Let's chatWhy Level 101
Level 101 is the practice of Chad Sexton, who founded it in 2000. He has led customer experience at the C suite level, built digital products, and advised leaders across automotive, fintech, media, travel, and other sectors.
AI is a force multiplier across research, analysis, and the artifacts clients act on. It has changed what one adviser can see, and how fast he can see it. Knowing what to do with it is the judgment clients buy.