Level 101 · Business Advisory
Level 101 is a business advisory practice for founders and operators of small but funded, competitive but underweight businesses. As a technology translator, it turns hard questions about strategy, growth, technology, and customers into clear decisions, and advises through implementation.
Who this fits
If you are a founder or an operator and you want innovative thinking to grow or move past an obstacle, let's chat.
Small but funded, with a real operation and a team that can act on a decision.
Competitive but underweight. Doing a lot right, and still missing something important.
A founder or operator who can say yes and who wants outside judgment before the next move.
Any industry. New sectors and new business models are part of the value.
The method
A career spent across industries means a lesson learned in one is available when a problem in another needs it.
Start with the decision, the obstacle, the customers, and the facts inside the business.
Lessons from a career across industries are on the table, tested against the facts of this business.
Turn the lesson into a decision leadership can act on and explain.
Questions clients bring
What is the strategy for growth, and what should this business do next?
We know we need technology. What should we do, and what should we avoid?
Why is this product or channel underperforming, and what would change that?
What should a new way to reach and serve customers look like?
Is this idea sound, and what would have to be true for it to work?
What opportunity sits inside this business, or just next to it?
The boundary
Level 101 advises through implementation and stays in the decision room while your team builds.
Let's chatWhy Level 101
Level 101 is the practice of Chad Sexton, who founded it in 2000. He has led customer experience at the C suite level, built digital products, and advised leaders across automotive, fintech, media, travel, and other sectors.
AI is a force multiplier across research, analysis, and the artifacts clients act on. It has changed what one adviser can see, and how fast he can see it. Knowing what to do with it is the judgment clients buy.