About Chad
I help businesses use technology to grow revenue.
Founder · Level 101
I founded Level 101 in 2000. It has been my channel of operation ever since: sometimes my job, sometimes my bona fides, sometimes dormant.
Today Level 101 is scaled down on purpose. Clients work with the senior person directly. The judgment they are buying has a name and a face.
I started in solutions delivery, building websites and web applications. That work put me close to customers and close to the business.
Agile project work taught me how decisions actually move through a company. It also taught me to speak with a corporate executive and a small nonprofit leader in the language each one uses.
That path led to leadership rooms and the C suite. The work became strategic planning and product development. In my world, the product was the customer experience, or it was a startup.
Now I advise founders and operators who are operating well but not innovating enough to make the next move.
Selected roles
Founder. Advisory work through the company Chad has operated since 2000.
Vice President & Chief Experience Officer for Peugeot North America. Head of Chrysler Brand Experience.
Senior Vice President of Digital Product.
Cofounder of Carvio. Chief Technology Officer at LotBlok. Director of New Ventures at Cox Automotive.
The method
I study the business first: the decision in front of it, the customers, the facts.
Assumptions get challenged while they can still change the outcome. What comes out is a decision the leadership team can act on and explain.
AI is the most exciting frontier of my lifetime. It is a force multiplier across research, analysis, and in the artifacts clients act on. It has changed what one adviser can see, and how fast he can see it. Knowing what to do with it is the judgment my clients buy.
What I do
What I do is advise. I will advise you through implementation and sit in the decision room while your team builds. Advice is the product. What you are buying is judgment, and an actionable strategic playbook your team can execute from.
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